Art Direction, Creative Design & Visual Storytelling.
With more than 15 years of experience across the fashion, retail, and advertising industries, I’ve had the privilege of working with some of the world’s most iconic brands to create compelling campaign imagery and forward thinking designs. From leading creative teams to developing standout visuals, my work spans a diverse range of projects—each reflecting a deep passion for creative storytelling.
-
![]()
Summer Makeup Campaign
A Bold Summer Campaign for Next's Beauty Range. These assets were designed for use across all digital platforms, including web, email, OSA, and screens in flagship stores.
-
![Abstract Poster Collection]()
Abstract Poster Collection
In this body of work I wanted to delve into the world of abstract art, drawing on the connection between sound and design.
-
![Clinch Branding Documents]()
Clinch Design
Comprehensive brand identity for the agency Clinch, which included designing brand guidelines, a distinctive logo, and a fully functional website.
-
![Hype Insider Mockup]()
Hype Digital
A dynamic online platform created to engage HYPE.'s most loyal customers and bring them closer to the brand. The site was intended to serve as a hub for exclusive content, including behind-the-scenes (BTS) footage, event information, and special previews of upcoming collections and collaborations.
-
![Beauty Brands at Next]()
Beauty Brands at Next
Overseeing the creation of campaign-level imagery for all marketing touchpoints across Next’s global channels, working with some of the worlds most recognisable beauty brands.
-
![Fashion at Next]()
Fashion at Next
Delivering high-quality photographic and video content for a diverse range of marketing touch points across womenswear, menswear, kidswear and brands.
More Works
Establishing the photographic direction for all major campaigns throughout the commercial year.
Output is an exciting new club night launched in the Midlands, designed to bring a fresh, high-energy experience to the local nightlife scene.
