Art Direction, Creative Design & Visual Storytelling.
With over 10 years of experience in the fashion, retail, and advertising industries, I have had the privilege of collaborating with some of the most iconic global brands, crafting campaign-level imagery and innovative designs. Whether leading creative teams or developing assets, I’ve contributed to projects in various capacities, all of which you can explore below.
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Summer Makeup Campaign
A Bold Summer Campaign for Next's Beauty Range. These assets were designed for use across all digital platforms, including web, email, OSA, and screens in flagship stores.
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![Abstract Poster Collection]()
Abstract Poster Collection
In this body of work I wanted to delve into the world of abstract art, drawing on the connection between sound and design.
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![Clinch Branding Documents]()
Clinch Design
Comprehensive brand identity for the agency Clinch, which included designing brand guidelines, a distinctive logo, and a fully functional website.
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![Hype Insider Mockup]()
Hype Digital
A dynamic online platform created to engage HYPE.'s most loyal customers and bring them closer to the brand. The site was intended to serve as a hub for exclusive content, including behind-the-scenes (BTS) footage, event information, and special previews of upcoming collections and collaborations.
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![Beauty Brands at Next]()
Beauty Brands at Next
Overseeing the creation of campaign-level imagery for all marketing touchpoints across Next’s global channels, working with some of the worlds most recognisable beauty brands.
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![Fashion at Next]()
Fashion at Next
Delivering high-quality photographic and video content for a diverse range of marketing touch points across womenswear, menswear, kidswear and brands.
More Works
Establishing the photographic direction for all major campaigns throughout the commercial year.
Output is an exciting new club night launched in the Midlands, designed to bring a fresh, high-energy experience to the local nightlife scene.
