Campaigns at Next
2022 - 2025
Art Director
I worked closely with the design, online and brand marketing during my time as Creative Lead with Next to establish the visual and photographic direction for all campaigns throughout the year, ensuring it works with graphics, copy and other supporting photography. These projects would include compshop research, huge collaboration peices and presenting at board level for sign off. Below are a few of the campaigns that I worked on.
Christmas
Here is a selection of Next's Christmas campaign imagery from both 2024 and 2023, showcasing a diverse range of products across multiple channels. As the highlight of the retail calendar, it was essential that the imagery complemented the graphic treatments and other campaign photography, ensuring a cohesive and impactful visual experience for the biggest commercial event of the year.
Eid Mubarak
Eid, celebrated twice a year, is rapidly emerging as one of the most significant commercial events of the year. For this project, we aimed to create imagery that aligns with the rich aesthetic traditions of the Middle East, drawing on tones, textures, and visual elements that are deeply associated with Muslim-majority cultures
Mother’s Day
Inspired by carefully curated floral arrangements set against the bold contrast of the studio backdrop, we created the recent Mother’s Day campaign imagery with a fresh, springtime aesthetic in mind.
Father’s Day
For the recent Father’s Day campaign, we aimed to capture more relatable, everyday moments. To do this, we created a series of thoughtfully designed room sets to highlight our curated selection of giftable products.
Diwali
For this year’s Diwali campaign, we embraced a "back to basics" approach, focusing on clean, striking imagery anchored in key campaign colors, allowing the products to take center stage. Inspired by the festival’s vibrant celebration of color and light, the campaign reflects this spirit through a bold and diverse color palette.
