Output.
2018
Design / Marketing
Output is an exciting new club night launched in the Midlands, designed to bring a fresh, high-energy experience to the local nightlife scene. I was tasked with creating a distinctive brand identity for the event, which would resonate with its target audience of university students and set the tone for the night’s vibrant atmosphere. The project included the design of a unique logo and logotype, social media assets, print advertising, and a tailored social media strategy.
Inspired by the rebellious, high-octane energy of the 90’s rave scene—specifically the iconic Haçienda and FAC51 clubs—the design was rooted in bold geometric patterns and a striking, contrasting color palette. Drawing on the raw energy and cultural significance of the rave era, I sought to create a visual identity that felt both nostalgic and contemporary, appealing to the current generation of club-goers while paying homage to the roots of underground dance culture.
The logo and logotype were crafted to feel dynamic and bold, easily adaptable across various mediums—from social media banners and event flyers to large-scale posters. The use of geometric shapes and stark color contrasts helped establish a sense of movement and excitement, directly reflecting the pulsating energy of a night out at Output.
