Get Ready With Next
2024
Next
A Bold Summer Campaign for Next's Beauty Range
I was tasked with creating assets to raise awareness of Next's beauty offering, in collaboration with key global brand partners. These assets were designed for use across all digital platforms, including web, email, OSA, and screens in flagship stores.
Campaign Video
The concept was simple: bold, beautiful, and effortless. We let the beauty products speak for themselves, embracing a clean and minimal aesthetic to allow the rich tones and deep contrasts to shine. To tie it all together, we incorporated the campaign message "Get ___ Ready," a phrase I crafted using evocative, summer-inspired words that evoke the scenarios and moments people look forward to during the season.
