Hype Digital
2018
Designer
I was tasked with designing a website for HYPE. Insider, a dynamic online platform created to engage HYPE.'s most loyal customers and bring them closer to the brand. The site was intended to serve as a hub for exclusive content, including behind-the-scenes (BTS) footage, event information, and special previews of upcoming collections and collaborations.
The concept behind HYPE. Insider was not only to create a space for HYPE.’s dedicated community but also to act as a lifestyle blog that aligned with the broader marketing strategy. The platform was envisioned as a key component in building deeper brand loyalty, providing a direct connection to HYPE.’s culture, and enhancing the customer experience with exclusive perks and content.
Hype Insider
To design a website for HYPE. Insider, a platform for loyal HYPE. customers to explore BTS content, event information as well as exclusive content. The idea behind HYPE. Insider was to foster a lifestyle blog to help with the broader marketing strategy at the time.
In order to drive traffic to this website, we explored exclusivity of video content, event tickets and first look at new collections and collaborations.
Hype x Bang & Olfsen
To come up with a concept for the HYPE. x B&O collaboration marketing strategy, create and design the pitch decks and present to B&O marketing managers.
The campaign presented was ‘The B&O Hype’ which centred around a competition for the craziest videos associated to the
campaign hash-tag. We used influencer marketing strategies to gain momentum for the campaign, including celebrity ambassador Jack Garratt.
In addition to this we provided examples of how the campaign will be executed on all digital and traditional marketing channels.
