Hype Editorials
2018
Designer / Art Director
Hype had quickly became one of the largest growing streetwear brands in the UK with offerings across kidswear, menswear and womenswear. During my time desiging for the brand I had worked on a number of editorial pieces that went to print, including look-books, zines and print ads. Below are a few projects I worked on in both an art direction and design capacity.
Hype Volume
To create a series of small ‘zines’ that will be free with every order from our own website. This included BTS and exclusive content as well as broader lifestyle articles.
This project was part of a larger strategy revolving around the HYPE. Insider website, and included discount codes which allowed us to track our ROI.
Photography by Joe Docker. Clothing design and design contributions by HYPE.
Hype SS18 Lookbook
To create a mainline lookbook for HYPE.’s SS18 range. The 400+ page catalogue features the entire product offering of this streetwear fashion labels 2018 spring / summer collection and includes multiple campaign shoots.
This editorial project included photographic art direction across an entire product catalogue, creative design elements and layout.
Final stages included proofing and preparing the document for print production.
Photography by Joe Docker. Clothing design and design contributions by HYPE.
