Beauty Brands at Next

In my role as Creative Lead at Next, I collaborated with a diverse range of globally recognized beauty brands, overseeing the creation of campaign-level imagery for all marketing touchpoints across Next’s global channels. Leading an in-house team of photographers, stylists, and producers, I ensured each visual captured the essence of the campaign while aligning with both brand guidelines and Next’s unique audience.

The images featured here were part of larger, cohesive campaign stories, each tailored to communicate a distinct narrative. By blending creative direction with strategic consideration of brand aesthetics and market resonance, I crafted imagery that connected with the audience while maintaining a seamless brand experience across platforms.