Nike Air Max Day

As part of a co-funded campaign for Nike, I was tasked with creating a small collection of assets to celebrate ‘Nike Air Max Day’, a homage to one of Nike’s most popular shoe designs.

Working with my in-house team, we explored the contrast between fun, dynamic and colourful shapes through wires against an brutalist type set with grey breeze blocks and dust. The contrast between these two elements created dynamics and movement within the image. These images had been used across multiple marketing channels to much success.