Fashion at Next
2022 - 2025
Art Director
As Creative Lead at Next, I collaborated across all product areas to deliver high-quality photographic and video content for a diverse range of marketing touchpoints, including online, OSA (On-Site Advertising), social media, in-store displays, and more.
A key aspect of my role was ensuring visual brand cohesion across all content while simultaneously giving each new product range its own distinct identity. By balancing consistency with innovation, I crafted imagery that aligned with the broader brand vision while highlighting the unique qualities of each collection.
Womenswear
Working closely with both the Womenswear and Non-Clothing teams to create lifestyle and e-commerce imagery, used across online, social and in-store. This included premium set-build s within the studio to create authentic lifestyle asthetics.
Menswear
Asset creation across a wide range of menswear lines including formalwear, casual, accessories and more. This included both studio and location based imagery.
Kidswear
Creative solutions for Next’s kidswear offering, including lifestyle and studio based imagery to be used across a wide variety of marketing touch points inluding online and in-store.
